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Digital Content
AAP Digital has a simple core mission: To provide a fast, accurate and efficient multi-platform delivery of compelling multi-media content across all categories. Driven by rich and time-critical content from the Australian Associated Press real-time news wire, the Digital team's new media offering puts its clients ahead of the curve.
We've been reliably getting news out as it happens for generations. Only the delivery platforms have changed.
The pillars of journalistic strength - balance, accuracy, reliability, speed - that have served AAP so well for more than 70 years; bring a much-envied track record of trust and dependability to the new mediums. And that's our point of difference in an era of change and emerging news providers.
AAP Digital journalists and video editors use cutting edge technology to supply websites, mobile phones, digital radios, public display screens, GPS systems in some cars and even the Royal Australian Navy with the very latest text, photos and video. AAP entered this space in 1996 and has become the driving force behind some of Australia's most popular news and current affairs websites. Blue chip organisations entrust their brand to our content for web, 3G, SMS, MMS and WAP products. AAP Digital's general news and topic-specific headlines feed news tickers for billboards, buildings and websites.
The Digital team offers real-time feeds, news packages or bulletins to agreed delivery and content schedules. It can also provide clients access to a pool of web-ready stories for self selection. Bulletins can include any combination of text, photos and video and are delivered as an XML package. Such is the scope of content available, we can deliver rich content on specific topics such as health, sport, entertainment, technology and finance.
AAP's complete video finance news bulletins (delivered twice daily) and a weekly entertainment program sit very well online or on a mobile phone. As technology changes by the month, AAP Digital strives to keep its nose in front of competitors by redeveloping its multi-platform authoring system.
At its heart is the need to create richer and better-linked content packages for clients.
With all media expected to be consumed digitally by 2020 and approximately 70% of all media consumed in Australia to be done via digital applications, this area is an increasingly important part of AAP's armory and will play a significant role in its continued success.
Editorial and Production Enquiries
Murray Cox - Executive Producer
Phone: +61 (2) 9322 8079
Email: mcox@aap.com.au
Commercial Enquiries
AAP Digital
Phone: +61 (2) 9322 8405
Fax: +61 (2) 9322 8640
Email: aapdigital@aap.com.au
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- Real-time newswire.
- Customised news monitoring solutions.
- 24/7 direct information delivery to newsrooms.
- Accurate, fast, cost effective distribution.
- Quality research and analysis.
- Media monitoring and distribution service.
- Australia's foremost supplier of page-ready material to newspapers.
- Design and supply of editorial content for television magazines.
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