Digital Content
AAP offers a diverse range of digital content which has a simple core mission: To provide a fast, accurate and efficient multi-platform delivery of compelling multimedia content across all categories. Driven by rich and time-critical content from the Australian Associated Press real-time news wire, our multimedia offerings put clients ahead of the game.
We've been reliably getting news out as it happens for generations. Only the delivery platforms are continually evolving.
The pillars of journalistic strength - balance, accuracy, reliability, speed - that have served AAP so well for more than 70 years; bring a much-envied track record of trust and dependability to these mediums. And that's our point of difference.
AAP's multimedia journalists and video editors use cutting edge technology to supply websites, mobile phones, digital radios, public display screens, GPS systems in some cars and even the Royal Australian Navy with the very latest text, photos and video. AAP entered this space in 1996 and has become the driving force behind some of Australia's most popular news and current affairs websites. Blue chip organisations entrust their brand to our content for web, 3G, SMS, MMS and WAP products. AAP's digital general news and topic-specific headlines feed news tickers for billboards, buildings and websites.
Our multimedia team offers real-time feeds, news packages or bulletins to agreed delivery and content schedules. It can also provide clients access to a pool of web-ready stories for self selection. Bulletins can include any combination of text, photos, video and interactive graphics and are delivered as an XML package. Such is the scope of content available; we can deliver rich content on specific topics such as health, sport, entertainment, technology and finance.
At its heart is the need to create richer and better-linked content packages for clients.
With all media expected to be consumed digitally by 2020 and approximately 70% of all media consumed in Australia to be done via digital applications, this area is an increasingly important part of AAP's armoury and will play a significant role in its continued success.
Editorial and Production Enquiries
Miguel D'Souza - Multimedia Editor
Phone: +61 (2) 9322 8071
Email: mdsouza@aap.com.au
Gregg Tripp - Technical Producer
Phone: +61 (2) 9322 8606
Email: gtripp@aap.com.au
Commercial Enquiries
Diana Batista - Account Manager
Phone: +61 (2) 9322 8402
Fax: +61 (2) 9322 8640
Email: dbatista@aap.com.au
Brenda Melhuish - Account Manager
Phone: +61 (2) 9322 8406
Fax: +61 (2) 9322 8640
Email: bmelhuish@aap.com.au
Amrita Sidhu - Group Sales Manager
Phone: +61 (2) 9322 8299
Fax: +61 (2) 9322 8640
Email: asidhu@aap.com.au
David Gifford - Commercial Manager - Media Services
Phone: +61 (2) 9322 8400
Fax: +61 (2) 9322 8640
Email: dgifford@aap.com.au
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