Chief Executive Oﬃcer
Bruce began his career as a cadet journalist in regional Victoria before moving to community newspapers in Melbourne, and a stint in the UK. He joined the Herald and Weekly Times in Melbourne in 1980, where he was a sub-editor on the-then afternoon daily The Herald. He moved to the Sun News-Pictorial in 1985, and served in several senior editorial roles. He was also the founding Deputy Editor of the Sunday Sun, now the Sunday Herald Sun. Bruce formed Pagemasters, a page-ready solutions provider, in 1991. In 2002, Pagemasters was acquired by AAP, and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010.
Emma joined AAP in 2002 after working with legal firms in media, telecommunications and commercial law. Appointed General Counsel late that year, Emma has become an integral part of the agency’s leadership team. She has represented AAP in various forums, including Australia’s Right to Know, the Senate Inquiry into Sports News Reporting (leading to the establishment of the Code of Practice for Sports News Reporting), the Senate Inquiry into Evidence Amendment (Journalists’ Privilege) Bill (resulting in the Journalists’ Shield Laws) and the Independent Inquiry into Media and Media Regulation. She also represents AAP on the board of the News Media Coalition, which lobbies sporting, entertainment and other bodies for press freedom to cover events. Emma graduated with BA/LLB (Hons) from Sydney University in 1997.
Editor in Chief
Tony Gillies joined AAP as Editor-in-Chief in January 2004, having spent 25 years in various editing and group roles with Rural Press, Fairfax and News Limited. Tony was appointed with a mandate to bring the news agency closer to its subscribers and aid them in their transition into the digital era. Under his leadership AAP has become a multi-media agency: reporters take photos, capture audio and shoot video, photographers shoot video, video journalists and presenters produce features and bulletins, while artists lead the way on interactive graphics. In addition to editorial responsibility Tony has had full revenue accountability for the AAP Newswire since 2008.
Managing DirectorMedianet and Mediaverse
Michael began his career in the Royal Australian Navy before taking communications roles in both Australia and the UK. After four years at one of Australia’s leading public affairs consultancies, he was appointed the Senior Graduate Research Fellow at the American University School of Communication in Washington DC, where he completed his Masters in Communication. Upon his return to Australia, Michael established the Media Research Group (MRG) in 1997. MRG became one of Australia’s leading media monitoring companies, and employed more than 40 staff. MRG was acquired by AAP in 2007. Michael stayed on as Managing Director and assumed responsibility for the Medianet business in 2013.
Group Finance Director
Guneet graduated from UTS after completing the Bachelor of Accounting Cooperative Scholarship program (majoring in Accounting and Finance). She began her career at Lend Lease in 2008 where she completed the Lend Lease Graduate Finance Program, followed by various finance roles in the Lend Lease Development and Investment Management business units. Guneet joined AAP in 2014 and was appointed Group Financial Controller in November 2017, where she is now responsible for overseeing the financial operations at AAP. Guneet is also a qualified Chartered Accountant.
Chief Technology Officer & Operations Director
Brook began his career in media and publishing when he joined the editorial and production business Pagemasters, five years before it was acquired by AAP in 2002. As Managing Editor, Brook helped to drive a succession of key projects, establishing Pagemasters’ reputation as a world leader in publishing solutions. In 2010, Brook took up a business development role to support rapid growth at Pagemasters, before moving to AAP as Strategic Initiatives Manager. He is now responsible for transformation across the Information Technology division and for supporting all parts of the AAP Group.