Chief Executive Oﬃcer
Bruce began his career as a cadet journalist in regional Victoria before moving to community newspapers in Melbourne, and a stint in the UK. He joined the Herald and Weekly Times in Melbourne in 1980, where he was a sub-editor on the-then afternoon daily The Herald. He moved to the Sun News-Pictorial in 1985, and served in several senior editorial roles. He was also the founding Deputy Editor of the Sunday Sun, now the Sunday Herald Sun. Bruce formed Pagemasters, a page-ready solutions provider, in 1991. In 2002, Pagemasters was acquired by AAP, and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010.
Peter has responsibility for all Pagemasters businesses in Australia, New Zealand and the UK. Peter, a journalist for more than 30 years, spent two decades with News Limited, where he held a number of senior editorial positions including Associate Editor and Chief of Staff of Queensland’s Sunday Mail and Assistant Editor of Sydney’s Daily Telegraph. Peter joined Pagemasters as a Managing Editor in 2009, helping to launch the company’s Brisbane operation, which now employs more than 30 journalists and designs and subedits up to 500 pages per week. He was appointed Pagemasters Managing Director in May 2012.
Chief Financial OﬃcerChief Operating OﬃcerCompany Secretary
Robert first worked as an auditor with Coopers and Lybrand. He worked across chartered finance, advertising and engineering before joining AAP in 2001. Robert is responsible for finance, legal, and human resources, and is involved in all aspects of the AAP group operations including strategy and business planning. Robert has a Bachelor of Applied Economics (Hons), is a Certified Practicing Accountant, and is a Fellow of the Chartered Secretaries of Australia. Robert sits on the AAP, AAP NZ, Pagemasters and Media Research Group boards.
Editor in Chief
Tony Gillies joined AAP as Editor-in-Chief in January 2004, having spent 25 years in various editing and group roles with Rural Press, Fairfax and News Limited. Tony was appointed with a mandate to bring the news agency closer to its subscribers and aid them in their transition into the digital era. Under his leadership AAP has become a multi-media agency: reporters take photos, capture audio and shoot video, photographers shoot video, video journalists and presenters produce features and bulletins, while artists lead the way on interactive graphics. In addition to editorial responsibility Tony has had full revenue accountability for the AAP Newswire since 2008.
Managing DirectorMedianet and Mediaverse
Michael began his career in the Royal Australian Navy before taking communications roles in both Australia and the UK. After four years at one of Australia’s leading public affairs consultancies, he was appointed the Senior Graduate Research Fellow at the American University School of Communication in Washington DC, where he completed his Masters in Communication. Upon his return to Australia, Michael established the Media Research Group (MRG) in 1997. MRG became one of Australia’s leading media monitoring companies, and employed more than 40 staff. MRG was acquired by AAP in 2007. Michael stayed on as Managing Director and assumed responsibility for the Medianet business in 2013.
Group Sales Director
Amrita has responsibility for strategic planning, leadership and support for all sales activity across the AAP Group. Amrita joined AAP in June 2009 as part of the Newswire commercial team and has held a number of sales-related roles, including Commercial Manager Media Services where she oversaw the commercial direction, growth and negotiation of all Newswire products. With more than a decade of experience in the media industry, including roles at Bauer Magazines and Focus Publishing, Amrita believes in a solutions-based, collaborative approach to clients and is dedicated to exploring and enhancing commercial partnerships.
Chief Technology Officer
Brook began his career in media and publishing when he joined the editorial and production business Pagemasters, five years before it was acquired by AAP in 2002. As Managing Editor, Brook helped to drive a succession of key projects, establishing Pagemasters’ reputation as a world leader in publishing solutions. In 2010, Brook took up a business development role to support rapid growth at Pagemasters, before moving to AAP as Strategic Initiatives Manager. He is now responsible for transformation across the Information Technology division and for supporting all parts of the AAP Group.