Case study: News Corp

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Case Study: News Corp

News Corp Australia reaches an audience of more 13 million Australians across print and digital platforms, connecting consumers with news, lifestyle, entertainment, sport and business content.

Meeting a business need

AAP provides several multi-platform services to News Corp to enhance the content of its news brands. AAP’s teams of experienced journalists bring value-added story coverage to text, images, video and special-event interactives for metro, regional and community audiences. It also provides extensive international coverage via partner agencies from around the world. News Corp also partners with AAP for editing and production services for its regional and community newspapers, utilising AAP’s design and subediting skills for timely, cost-effective production.

Benefits to News Corp

  • Experienced and trusted AAP Newswire journalists enhance its offering across all platforms
  • Tailor-made news products enable innovative storytelling and breaking news coverage
  • Talented production teams work closely with News Corp to produce diverse publications
  • One-stop shop for design, content and subediting