As a long-term partner of VIDAA, Tremor International will act as the exclusive global CTV monetization platform for the content across all VIDAA and Android TV OS devices
Follows announcement of the VIDAA OS as the exclusive destination for the FIFA+ app, alongside unique daily content celebrating the tournament and its fans
NEW YORK, Dec. 2, 2022 /PRNewswire/ — VIDAA, a smart TV operating system and streaming platform, and a subsidiary of Hisense Co., Ltd (“Hisense”) today announced an agreement for Google TV and other Android TV OS devices to carry VIDAA’s premium sports content, which includes FIFA+.
As a long-term partner of VIDAA, Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor”), a leading global end-to-end digital advertising technology platform specialized in Connected TV (“CTV”), video, and data, will act as the exclusive global CTV monetization platform – specifically Tremor’s SSP, Unruly – for the content across all VIDAA and Android TV OS devices.
The premium content includes the FIFA+ app, with thousands of hours of original, live and archive football and original programming, and The FIFA World Cup Daily, By Hisense, a new daily show filmed on-site and airing throughout the tournament.
This year’s FIFA World Cup Qatar 2022™, of which Hisense is an Official Sponsor, is expected to draw 5 billion viewers around the world. With the combined reach of VIDAA- and Android TV OS devices, the World Cup content will be available in key markets globally, with an emphasis on the UK, Canada, Latin America, Germany, Australia and Japan.
“Our relationships with Google, FIFA and Tremor International will bring scaled opportunities for advertisers to reach hyper-engaged sports fans all over the world with precision and custom creative on the biggest screen in the house,” said Guy Edri, President, VIDAA.
“Our priority is to bring our users the content they love. Through this collaboration, we’re able to help World Cup fans around the world celebrate and tune in wherever they are through exclusive and engaging content across Android TV OS devices,” said Jonathan Zepp, Managing Director, Media & Entertainment Partnerships, Google.
VIDAA USA Inc. was established in 2019 and is headquartered in Atlanta, Georgia USA. Our flagship product is the VIDAA TV OS which is currently in its sixth generation. VIDAA TV OS is a modern global Smart TV operating system and content platform. By choosing VIDAA, TV OEM manufacturers get a turn-key Linux based OS with voice control, an app store, billing and payment, and much more. Our customers include brands such as Hisense, Loewe, Toshiba and many others.
About Tremor International
Tremor is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video’s innovative video advertising technology has offerings in CTV, in-stream, out-stream and in-app. To learn more, visit www.tremorvideo.com
Amobee optimizes outcomes for advertisers and media companies, while providing a better consumer experience. Its platform assists customers by furthering their audience development, optimizing their cross-channel performance across all TV, connected TV, and digital media, and driving new customer growth through detailed analytics and reporting. To learn more, visit www.amobee.com
Unruly, the media side of Tremor, drives real business outcomes in multiscreen advertising. Its programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with premium publishers, unique demand relationships with a variety of advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most Ad Age top 100 brands. To learn more, visit www.unruly.co
Tremor is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, Asia-Pacific and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ: (TRMR).
For more information, visit: www.tremorinternational.com.
VP, Communications, Tremor International
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the potential benefits associated with the partnership with VIDAA, the investment in VIDAA and timing thereof or benefits of any of Tremor’s or Unruly’s other commercial partnerships or investments and any other statements related to its future financial results. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
Google TV is the name of this device’s software experience and a trademark of Google LLC. Android TV is a trademark of Google LLC.