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Increased Consumer Preference for Sustainable Materials Boosting Market Growth

PRNewswire February 7, 2023

According to Frost & Sullivan, material innovation and strategic partnerships with sustainable companies will lead to future growth potential

SAN ANTONIO, Feb. 7, 2023 /PRNewswire/ — Innovations in materials science help industries adopt more sustainable practices and drive them toward attaining UN Sustainability Development Goals (SDGs) by alleviating negative environmental impacts. According to Frost & Sullivan’s recent analysis Growth Opportunities Drive the Future of Sustainable Materials, sustainable material development is critical to ensuring environmentally and socially equitable economic growth. Consumer behavior is rapidly changing, with a growing preference for purchasing sustainable materials and increased engagement with socially responsible businesses. This encourages manufacturing sectors to use analytics to drive the development of carbon-negative materials.

Increased Consumer Preference for Sustainable Materials Boosting Market Growth

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“As companies become increasingly sustainable, an expanded supply chain will develop,” said Akshay Menon, Senior Research Analyst at Frost & Sullivan. “Further, this expanded supply chain will rely on strategic partnerships for waste value creation and enable industrial symbiosis.”

Menon added: “Companies must redefine business values to build an eco-friendly model that caters to customer and company needs. They must integrate improved, innovative techniques to ensure efficient usage of resources and less waste because best practices are achievable through strategic collaborations among players.”

To reap the advantages of the sustainable materials industry:

  • Manufacturing companies should deploy blockchain-enabled digital tracking, ensuring a robust working model by carrying out smaller tests before scaling up the tracking.
  • Manufacturing companies should collaborate with sustainability consultants to develop steps and reporting frameworks, which will assist the company in setting priorities to achieve its environmental and social impact goals.
  • Sustainable organizations must work alongside educatory and customer awareness-based platforms to maximize transparency concerning the company’s sustainability practices.

Growth Opportunities Drive the Future of Sustainable Materials is the latest addition to Frost & Sullivan’s Mega Trends research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

About Frost & Sullivan

For over six decades, Frost & Sullivan has helped build sustainable growth strategies for Fortune 1000 companies, governments, and investors. We apply actionable insights to navigate economic changes, identify disruptive technologies, and formulate new business models to create a stream of innovative growth opportunities that drive future success. Contact us: Start the discussion


Growth Opportunities Drive the Future of Sustainable Materials


María Alejandra Briceño
Corporate Communications
E: maria.briceno@frost.com


SOURCE Frost & Sullivan

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