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SGK expands APAC network and opens its tenth office in Seoul

PRNewswire April 18, 2023

SGK continues its growth trajectory in the APAC region to shape the future of brand and consumer connection, with the opening of a Seoul office.

SEOUL, South Korea, April 18, 2023 /PRNewswire/ — SGK, a brand experience and packaging agency with over 30 years of heritage in APAC, is expanding its business in South Korea to answer the growing demand for integrated brand marketing in the region.

The Seoul office will be SGK’s 10th location in APAC, adding to its network of five business units across Australia, Greater China, India, Japan and Southeast Asia. Drawing on the strength of both local talent and the power of its global resource, SGK assists brands in Korea in brand-led business transformations.

SGK Seoul is in Seongsu-dong, a revitalised destination frequented by cool in-the-know creatives. Previously home to many small and medium-sized factories, today the neighborhood preserves the authenticity of its industrial past, while creating new stories with new, trendy establishments. The choice of location reflects SGK’s philosophy of telling stories that connect and create memorable experiences for consumers.

“The marketing landscape is more complex than ever before. To cut through the clutter, you need to create brand moments that matter and create them at the speed of culture – on all channels,” says Kathryn Sloane, SGK’s Managing Director, APAC MEA. “Our new space reflects our uniquely integrated approach to packaging, content and brand experiences, supporting new ways to engage consumers across their journey, with methodologies custom-built to embrace APAC’s rich and diverse cultures and breakneck pace.”

Digital transformation has accelerated nowhere more than in APAC, the world’s most digital-first region. To help brands merge physical and digital touchpoints at scale and speed, SGK Korea is expanding to bring strategy, creative, consultancy, content production, and premedia teams under one roof. Working across a broad spectrum of Fortune 500 brands, SGK’s Seoul accounts include American Express, Johnson & Johnson, Procter & Gamble and S.C. Johnson.

“At SGK, we’re committed to answering our clients’ needs, wherever they are,” says Reiko Nakamura, Managing Director, SGK Japan/Korea. That is why we’re here to tell their stories well across cultures and markets, with the ultimate goal of creating fans—not just customers.”

SGK’s strategic partnership with American Express in South Korea illustrates the agency’s prowess in activating international brands to local culture and nuance. Not only did SGK help craft American Express’ local brand message and design universe, it coordinated a whole year of sports and cultural sponsorship with heavyweights such as Seoul Light, KPGA in golf, and SK Knights in basketball . Reaching 32k visitors in one of the city’s biggest cultural events, SGK helped AMEX re-ignite awareness and engagement with its local consumers. Read more on how SGK supports AMEX create memorable experiences that money can’t buy. Link to AMEX Case Study 

SGK Seoul office address:
#713, Fastfive in KD Tower
125 Wangsimni-ro, Seongdong-gu
Seoul, Korea 04766

SGK Seoul team celebrates the opening of new office at located at the heart of creative centre, Seongsu-dong.

About SGK

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. We have more than 6,500 employees and 1,500 clients worldwide, and sales of $727 million in 2021 and have been advising many of the world’s greatest brands for 75+ years. SGK is a Matthews International company. Visit us at: https://www.sgkinc.com/


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