Girl's death exploited by AFL disinformation pages

Annabelle Banfield May 29, 2026
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A page for Brisbane Lions AFL fans is one of multiple disinformation pages targeting sports teams. Image by Darren England/AAP PHOTOS

WHAT WAS CLAIMED

Brisbane Lions players have established a fund donating their salaries to support the family of Kumanjayi Little Baby. 

OUR VERDICT

False. The story has been fabricated.

AAP FACTCHECK - The Brisbane Lions are not donating their entire salaries to support the family of a child who was allegedly murdered, despite claims on social media.

The claim that players have set up a charity fund for Kumanjayi Little Baby, who was found dead after going missing from a town camp in Alice Springs, is one of numerous falsehoods published by a Facebook page called Lions Fanclub.

The supposed AFL club fan page is actually operated from Vietnam, according to Facebook's transparency details, and is pushing out disinformation on a daily basis.

It is one of several pages AAP FactCheck has identified that target supporters of various AFL and NRL clubs with fabricated stories and AI-generated images.

Posts urge readers to click on a link to an ad-laden website in the comments, where further false claims are made.

Numerous posts allege players and even the club have donated money into a fund to support the family of Kumanjayi Little Baby, who was allegedly murdered in April.

A screenshot of a Facebook page.
There has been no team donations for the cause and the supposed charity does not exist. (AAP/Facebook)

One post claims that players were "unanimously donating their entire salaries to a charity fund" in memory of the five-year-old.

Another post says that "all prize money from matches, along with revenue from ticket sales for each game, will be directly contributed to the fund".

A third post focuses on player Lachie Neale's supposed contribution, claiming "the Brisbane Lions superstar decided to donate his entire prize money to the family of the 5-year-old girl".

All of these claims are false.

A screenshot of a Facebook page.
There's no evidence that Lachie Neale and Kumanjayi Little Baby ever met and the image is AI. (AAP/Facebook)

The posts claim the club and players have issued several statements about the fund.

However, these statements do not exist, and there are no mentions of the fund on the players' social media accounts.

The post about Neale features an image of the player in an AFL Grand Final guernsey, hugging Kumanjayi Little Baby.

There is no evidence that the two ever met.

A screenshot of a Facebook page.
There's no evidence that Kumanjayi Little Baby wrote to Lachie Neale prior to her death. (AAP/Facebook)

Other posts on the page claim to link Neale with Kumanjayi Little Baby, including one that suggests the girl wrote a letter to Neale, her supposed hero.

There is no evidence to support this claim, and the handwriting in the pictured letter does not appear consistent with that of a five-year-old.

Another post claims Neale pleaded with the public to protect her family after watching a video showing her moments before her body was discovered.

A screenshot of a Facebook page.
Lachie Neale did not make a statement about Kumanjayi Little Baby following her death. (AAP/Facebook)

There is no evidence that such a video exists or that Neale issued a public message.

Neale is the subject of numerous posts on the page, including claims he proposed permanently abolishing "LGBT Pride month", replacing it with ceremonies to honour Australian veterans.

This claim is false. There is no record of the player making any such comments.

A screenshot of a Facebook page.
The page fabricates news stories involving AFL players based on popular current events. (AAP/Facebook)

A further post alleges he was present in court to give evidence against the so-called ISIS Brides.

This is also false. Neale has made no such court appearance.

The images used in the post - depicting Neale and three burqa-clad women in a courtroom - display several hallmarks of AI generation.

In one image the courtroom features the UK coat of arms and in the other, it has the Australian coat of arms.

Writing on the courtroom wall is also a garbled, unintelligible script.

A screenshot of a Facebook post.
The post includes a partially-cropped watermark for Google's AI tool, Gemini. (AAP/Facebook)

Another post claims to show Neale, wearing his grand final guernsey and shorts, presenting a gift to former player Jonathan Brown, who is currently battling a brain tumour.

While Brown did undergo surgery to have a brain tumour removed in March, the image is fake.

In the bottom right corner, the tip of Google Gemini's logo is visible, which indicates the image was generated using the company's AI tool.

A screenshot of a Facebook post.
Vietnam-based disinformation pages have posted similar fake posts targeting sports teams globally. (AAP/Facebook)

Neale is also shown in a post, hugging an elderly fan who was supposedly mocked for being a Lions supporter.

The Google Gemini logo is also visible in the corner of the image.

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Sources

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AAP FactCheck is an accredited member of the International Fact-Checking Network