• licensing agreement

Football Legend Lionel Messi and the Creator of Iconic White Claw® Hard Seltzer Team Up for a Next Generation Hydration Drink for All Ages

PRNewswire March 28, 2024

MIAMI, March 28, 2024 /PRNewswire/ — Lionel Messi is known globally for his firsts in football. “I’m so excited about this, I’m invested as an owner. I’ve never done anything like this before,” Messi said. He’s teaming up with the creator of iconic White Claw® Hard Seltzer for a game-changing, non-alcoholic hydration beverage like no other.

Launching first in the US and Canada, summer 2024, and soon globally.

Cision View original content:https://www.prnewswire.com/apac/news-releases/football-legend-lionel-messi-and-the-creator-of-iconic-white-claw-hard-seltzer-team-up-for-a-next-generation-hydration-drink-for-all-ages-302101303.html

SOURCE White Claw

AAPR aggregates press releases and media statements from around the world to assist our news partners with identifying and creating timely and relevant news.

All of the press releases published on this website are third-party content and AAP was not involved in the creation of it. Read the full terms.